Data for Good
Branding / Visual Identity
Create a unique and impactful logo to establish a visual identity for a company-wide initiative that encourages employees to volunteer for projects aligned with the organisation’s purpose of delivering meaningful “acts of good.” The logo should reflect the spirit of collaboration, purpose, and positive impact while aligning with the company’s brand identity.
Colour Palette
Tools:
Adobe Illustrator
Background:
This initiative partners the company with various charities and NGOs, leveraging its data resources and expertise to provide insights and support. Key projects include supporting waste pickers in South Africa, contributing to Unilever’s Domestic Violence Policy, and championing children’s mental health initiatives. The logo should communicate the initiative's broad reach, its focus on community impact, and the company's commitment to social responsibility.
Deliverables:
A high-resolution, versatile logo for use across digital platforms, print materials, and merchandise.
A style guide detailing logo usage, colour palette, and typography to maintain brand consistency.
Design Considerations:
Reflect the themes of purpose, collaboration, and community.
Incorporate inclusive and optimistic design elements.
Ensure the logo is scalable and adaptable for various applications.
Align with the company’s branding guidelines while offering a distinct identity for the initiative.
The Outcome
The Data for Good logo has enhanced recognition and trust, unifying initiatives under a clear identity. It fostered strong engagement, promotes alignment with organisational values, and amplifies the impact of data-driven projects aimed at positive change.