PDC University
Branding / Visual Identity
Develop a cohesive and engaging visual identity for a new e-learning platform designed to serve as a central hub where employees can access training materials, tools, and resources to enhance their skills and capabilities. The branding should be seamless with across all elements and making the platform instantly recognisable.
Tools:
Adobe Photoshop
Adobe Illustrator
Adobe XD
Platform:
Microsoft SharePoint
Scope of work:
Logo Design:
Create a distinctive logo that embodies the purpose of the platform.
Color Palette:
Develop a colour scheme that reflects the company's branding while inspiring engagement and accessibility.
Typography:
Select fonts that are professional, readable, and in line with the company’s visual identity.
Guidelines:
Produce a branding style guide for use across digital and print applications related to the platform.
Considerations:
Audience:
The platform is aimed at all company employees, from new hires to experienced professionals, ensuring they have the tools and resources to succeed and grow.
Goals:
- Establish a recognisable and professional brand for the platform.
- Enhance user engagement by creating a visually appealing and cohesive experience.
- Ensure the platform reflects the company’s values and commitment to employee development.
The Outcome
Since its launch, the platform has achieved a 40% increase in returning employees seeking training materials and up-skilling opportunities, while also becoming the go-to resource for onboarding new team members. The varsity-style branding has become a signature element, making all distributed materials instantly recognisable across the organisation. This consistent and impactful branding has helped sustain high engagement levels and has inspired the creation of additional training resources, all aligned with the same cohesive style.