@HOME
Editorial / Visual Identity
Design an innovative and visually striking magazine that explores the latest trends in the laundry and home cleaning category. The magazine should challenge and transform stereotypical views, presenting laundry and home cleaning in a fresh, compelling, and engaging manner.
Initial image inspiration
Tools:
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Platform:
Digital
Print
Key Features:
Modern Aesthetic:
Employ a contemporary and vibrant design language. Use bold typography, dynamic layouts, and high-quality imagery.
Breaking Stereotypes:
Feature diverse narratives and voices, challenging traditional gender roles and perceptions. Include real-life stories from a wide range of individuals and families.
Feature Sections:
Innovation Spotlight - Showcase the latest technological advancements and smart home cleaning solutions.
Eco-Friendly Practices - Focus on sustainable and environmentally friendly cleaning products and methods.
Lifestyle Integration - Illustrate how modern cleaning trends integrate with contemporary lifestyles.
User Journey & Wireframes
In the early stages of the project, I focused on creating wireframes for each view, ensuring the user journey was intuitive. With multiple features in mind, I also considered how users would move between pages. I worked closely with the team to thoroughly understand the service and anticipate issues, then presented the wireframes to the client for approval.
The goal was to design an interface that would organise data for easy transfer into reports. Upon completion, we delivered a detailed UX package, outlining button hierarchy, colour codes, and data visualisation examples.
The Outcome
@HOME was provided with an identity that was recognised throughout the business. The logo remains a feature that not only was synonymous with the magazine but also extended to further initiatives under one identity. It was a comprehensive project that has been established into 4 magazines, 1 journal and 1 workshop (see Home Trends for details) so far. Engagement was high and well received that prompted other categories to reach out for project discussions.